When SHARK discovered that GEICO insurance was sponsoring PRCA rodeos, we launched a major campaign against them, including launching a website and illustrations of what the GEICO gecko would look like if he was really at a rodeo.
What is a "progressive" company like Southwest thinking? Southwest Airlines tries to appear animal-friendly by sponsoring the Humane Society of the United States's Genesis Awards, but then turns around and gives money to an industry that abuses hundreds of thousands of animals in rodeos every year.
We may never know, but the good news is that they are out of the rodeo animal abuse industry!
SHARK is pleased to report that after waiting considerably longer than one might think for an "ethical" company, Starbucks Coffee has conditionally done the right thing by ending its financial support of rodeo animal abuse. While our active campaign against Starbucks, which began with SHARK's discovery of Starbucks' support of the Cheyenne Frontier Days Rodeo, has come to a close, we are unable to give the company high marks for its conduct. Read on for an explanation and campaign history.
While endlessly touting its principles, ethics, and social responsibility, Starbucks Coffee showed little of those qualities during an approximately six month campaign designed to persuade Starbucks to stop giving advertising sponsorship money to rodeos. Those who have been involved in the campaign to stop Starbucks' rodeo sponsorships have seen a winding, twisting strategy from the company as it tried every possible way to confuse its customers and deny its rodeo involvement
In 2008, SHARK investigators attended the Tucson Rodeo and documented horse after horse being shocked with electricity to make them perform. Watch here as the abusers take great care to try and hide their cruel actions from the crowd:
Join us in celebrating another great step in our battle against rodeo animal abuse! Below is a copy of the press release that went out to the media worldwide. Click here to read the NHSRA's pathetic attempt at damage control.